Primeritus Financial Services, Inc., (PFS) announced that Misty Carson has joined the company as vice president of sales, assuming responsibility and leadership for the company’s Sales Team and branding. PFS is the nation’s leading service provider of recovery management, skip tracing, and remarketing services to the auto finance and insurance services industry.

In her new position, Carson will report to Steve Norwood, chief executive officer of Primeritus Financial Services, Inc., and will join the senior leadership team. Norwood stated, “Misty is a tenured sales executive with a proven track record of success in generating new business growth with many auto finance institutions, banks, and credit unions. Misty’s knowledge in the financial services industry will be an asset to our company, partners, and customers.”

Carson comes to Primeritus with over two decades of senior sales leadership experience in account receivables management and business process outsourcing with large national outsourcing companies who service the auto finance and financial services industries.

“Misty has a history of business development growth generating strong financial results in a multi-sales channel approach,” added Norwood. “She understands the importance of maximizing a company’s back-end results while optimizing customer satisfaction. Her expertise will service our partners best interests in growing markets. Misty has a history of excellent client partnerships in our industry, and we are pleased to welcome her to the Primeritus Family.”

“I am excited to join Primeritus and I look forward to sharing my knowledge and experiences in the financial services industries with my sales team and our business partners to generate the best returns and results for our valued clients, said Carson.”

About Primeritus Financial Services:
Primeritus Financial Services is a national provider of repossession management, remarketing, title services and skip tracing services to the auto finance industry in the U.S. and Puerto Rico. Primeritus Financial Services provides clients with value-added, outsourced repossession management and skip tracing services, leveraging a national network of certified agents and unique investigative techniques to quickly and reliably secure customers’ collateral. Through leadership, service and performance, Primeritus Financial Services offer the trifecta of repossession services: locate, recover and remarket. For more information on Primeritus Financial Services, please visit

Media Contact
Joe Mappes, EVP Sales and Marketing
(888) 833-4238