Monday, May 20, 2013 Nashville, TN – After a year of multiple acquisitions, Primeritus Financial Services, a leader in recovery management, skip tracing and remarketing services, announces the rebranding of several of their business service segments. “Since the acquisitions of USA Recovery and Renovo over the past year, Primeritus has worked with customers and clients to better align their services with the overall strategy of the company. This rebranding is the next step in Primeritus’ evolution and growth in the recovery services, remarketing and skip tracing industries,” said Chuck Tapp, CEO of Primeritus Financial Services. Primeritus Recovery is the trade name assigned to front-end repossession placements.  Servicing auto finance clients via a network of repossession firms and agents across the country, Primeritus is able to centralize, standardize and better manage the repossession process for our clients. Furthermore, “we have made a strategic decision to reduce Primeritus’ involvement in the direct agent business, as we believe that our 700+ group of independent network agents can provide exceptional recovery services to both Primeritus and its clients,” said Cam Hitchcock, Chairman of Primeritus Financial Services.  “The recent sales of Repossessions Unlimited, Extreme Recovery and Allegent, each to highly respected direct recovery executives, demonstrate our commitment to the strategy and confidence in our network partners.  In the past six months, we have sold or closed over 36 company-owned direct recovery locations.” Primeritus SkipMasters is the skip-tracing arm of the company.  Leveraging the skills and knowledge from our acquisitions, we provide our customers a stand-alone “locate” service or a valued addition to accounts being serviced through Primeritus Recovery.  Moreover, Primeritus has a robust suite of proprietary technology platforms and over a hundred of the most skilled and talented skip-tracers in the country. Primeritus Remarketing has recently replaced the Remarketing Solutions name in the auction channels as we remarket vehicles online and in auction lanes across the country.  Additionally, several new programs have recently been added to increase overall net retention for our clients’ assets. “With the naming and image branding of our core companies, we are writing the next chapter in the Primeritus story,” said Tapp, “and that narrative will guide us in shaping our corporate culture. Since our acquisitions of ASR, USA Recovery and Renovo Services, we have refined the Primeritus business model and made decisions and investments preparing Primeritus to be the best-in-class service provider in repossession management, skip tracing, remarketing and transportation solutions for our clients.” ______________________________________________________________________ About Primeritus Financial Services: Primeritus Financial Services is a national provider of repossession management, remarketing, title services and skip tracing services to the auto finance industry in the U.S. and Puerto Rico. Primeritus was created to lead the industry into a new era of repossession servicing. Primeritus has partnered with a robust network of professional recovery agents to add value for clients who are seeking to outsource the non-core business functions of their collateral recovery processes, or to supplement their existing recovery efforts.  For more information on Primeritus Financial Services, please visit